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Citizen Z:

The future of public services ​

Citizen Z – placing citizens in control of their own data

In their everyday transactions with government, today’s citizens expect consumer-style experiences.​

Fujitsu’s vision of Citizen Z puts people at the heart of government’s strategy - turning government outside in. ​

Understand Citizen Z – watch the video >>​

Let us answer six of the biggest questions behind Citizen Z. We’ll answer who, what, why and how the UK Government should collaborate to achieve Citizen Z.

Tell us your information once, and you’ll be able to access the fresh perspectives that you need to see and understand to start your journey.

How do people feel about the pace of change in the UK?

The time has come for a much more radical change. This research sheds a new light on what needs to change in the UK.
Click on our research to found out >> ​

What do people expect from public services?

Business leaders, civil servants and citizens expect 3 things: Personalisation, Transparency & Accessibility​
Watch our 3 minute focus group to hear from the people on the ground >>

What is Fujitsu's vision for the future of public services?

Building blocks need to be put in place by Government to achieve this vision for the UK.
Download the report to uncover Fujitsu's vision for the future of government services >>

How can you start your journey to Citizen Z?

Small steps can be taken now to start your journey to Citizen Z.
Take a look at our interactive step by step guide to see how we're collaborating with customers and partners to tackle complex citizen challenges >>

Who can we take inspiration from?

Estonia are the ones to beat.
Watch Marten Kaevats, National Digital Advisor from Estonia in this interview with us to learn from the leading invisible Government >>

Why should citizens be in control of their own data?

It's all about turning Government outside in and placing people at the heart of the Government.
Understand why it matters and how to get there in Patrick Stephenson's blog >>

Start your journey to Citizen Z today

Using our HXD approach, we'll co-create with you to solve your most complex citizen facing challenges.

Discuss your challenges with our experts today or simply schedule a 15 minute demo to see our virtual HXD workshops.

Our experts:


Patrick Stephenson

Director of Innovation & Health, Fujitsu


Martin Russell

Design Lead, HXD Workshops, Fujitsu

Schedule a quick 15 minute chat with us to find out more

Thank you.