To co-create with its customers, Fujitsu selected design thinking as its reference methodology. The process starts with a series of workshops to empathize with the customer’s persona, a character that is facing some challenges who might then benefit from a technology solution. The very aim of design thinking is to co-create a customer-centric solution. After discovering the problem, multiple solutions can be provided through Fujitsu's technology solutions after rigorous testing.
By going through multiple design thinking phases, the innovation process will maximize its chances of success and minimize any risk of developing a misfit solution. The innovation race is not on; it has started a long time ago. Are you ready to accelerate your innovation process?
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Design in Action
Accelerating digital journeys: How co-creation models and design thinking are helping to reframe today’s business and societal challenges — and deliver impactful solutions at pace.
Designing the future
The complex, fast-moving challenges faced by business and society can now only be successfully addressed by putting human-centric, strategic design at the center of every solution.
We believe that bringing together experts from business and technology can share new perspectives and help reimagine your business. Whether that is revolutionising your day to day operations, transforming the working lives of your employees or rethinking your customer experience, we know that each project is unique.
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