To co-create with its customers, Fujitsu selected design thinking as its reference methodology. The process starts with a series of workshops to empathize with the customer’s persona, a character that is facing some challenges who might then benefit from a technology solution. The very aim of design thinking is to co-create a customer-centric solution. After discovering the problem, multiple solutions can be provided through Fujitsu's technology solutions after rigorous testing.
By going through multiple design thinking phases, the innovation process will maximize its chances of success and minimize any risk of developing a misfit solution. The innovation race is not on; it has started a long time ago. Are you ready to accelerate your innovation process?
Created nearly 40 years ago by HRH The Prince of Wales, Business in the Community (BITC) is the oldest and largest business-led membership organization dedicated to championing responsible business. Business in the Community (BITC) established its Digital Champions Network to minimize unintended consequences of digital innovation. It wanted to explore and embrace new approaches to solving these issues.
Digital Champions Network members attended a one-day session at Fujitsu’s London Digital Transformation Centre (DTC), where they had the opportunity to explore Human Centric Experience Design (HXD) Fujitsu’s own iteration of design thinking that significantly accelerates the design process.
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